After seeing the Tower, we decided to go to Borough market
for lunch. I expected it to be similar to Camden, where we went last week, but
it wasn’t. Most of the foods at Borough are organic. There were fruits and
vegetables galore. I ate the best grilled cheese sandwich I’ve ever had in my
life, followed by the most delicious hazelnut carrot cake. Needless to say, I’m
a huge fan of markets. We’re going to try another one tomorrow and you can bet
that I’ll report back on the food there too. It seems like all we do on the
weekends is eat, but when in London, right?
Saturday we went to Oxford. Honestly, I think the two hour
train ride was my favorite part of the trip. Once we were about thirty minutes
outside of London we began to get a sense of what rural England is really like.
For a while, all we could see were rolling hills covered in gorgeous green. It
was breathtaking. I sat glued to the window for the rest of the train ride,
afraid that if I blinked I’d miss something. Oxford in itself was amazing. The
university is composed of several smaller colleges, each of which has its own
building. Some of the buildings are hundreds of years old. We saw the most
beautiful stained glass window depicting the apostles. Oxford is absolutely
full of history; I wish we could’ve spent more time there. Honestly though,
I’ll probably go back just for the train ride.
Today we went to visit Dunnhumby, a customer science company
that assists businesses in building customer loyalty by analyzing data. Most
companies try to increase their growth by attracting new customers. However,
the analysts at Dunnhumby discovered that businesses can actually better
increase their growth by further engaging loyal customers. Without a doubt,
their strategy works. By examining data, they can tell where you shop, how
often you shop, and what brands you buy. Then they use that data to enhance your
shopping experience. For instance, let’s say it’s raining outside, which makes
it a perfect day to eat soup. They can see from their data that you like to buy
soup at your local grocery for lunch. They can also see that you stop in that
grocery around noon. From this data, they can send you a coupon for soup at
11:30, precisely right before you leave for your lunch break. This is a whole
new kind of personalization and it’s revolutionizing the way businesses target
customers. Dunnhumby is a one-of-a-kind company and, I have to say, I wouldn’t
mind working for them someday.
Well folks, that’s about all I have to say for now. I’ll
post again later this week! Hugs and kisses to those at home!
CHEERS
Lauren
Outside view of the Tower of London
The best grilled cheese sandwich ever
Beautiful stained glass window at Oxford
We love tea!